The traditional word “marketing” is defined as a process of communication between the audience and the prospective company that is selling the products. This method was incorporated to aware customers about the product or services and to enrich their knowledge towards a particular brand in a positive demeanour.

The role of marketing agencies is to make customers realise the importance of the products and services and to make customer realise what is the best fit for their use. Nowadays, the term marketing can be replaced easily with digital marketing because everything nowadays can be accessed via network or internet.

A digital marketing company work with the same aim that of old and traditional marketers where their focus and way of doing an activity has changed a lot. They have to mind the online or web-based customers and have to prepare strategies that are helpful for them. Following are the few activities that are performed by these digital marketing services.

Analytics Data

All the efforts of positioning and planning the activities for the market are a waste if there is no study of tracking the right and wrong activities. There are various analytics studies available to ascertain how a particular website is performing online. This way, the SEO specialists and the webmasters can study the metrics carefully to devise a better way to rank a website. These professionals duly have the idea or knowledge of analytics.

SEO (Search engine Optimisation)

For a website to rank in top SERP’s, it is important to have the website or online business to be fully optimised. These professionals have the possible knowledge of the suitable SEO strategy or practices to be performed. They can help to rank a website in top results and can easily drive more and influential traffic to the website. They know how search engines like Google behave and can help businesses meet their shortcomings.

Strategy for Social Media

There are many people out there who are available on the internet and prefers internet as a tool to hire the best service or product from the market. These strategists have the profound knowledge about the various social handles like Facebook, Google+, LinkedIn, and Twitter to help businesses easily understand what ways or tactics are right for the particular audience online.

Advertising

The product or service is a waste if it is not reaching the vast audience across the globe. A digital marketing company will not only restrict to SEO or SMO but will also run the right online campaigns, will prepare the promotional banners and advertisements, will search for the right keywords or phrases often looked by the audiences and much more than that.

Adding to the above points, the digital marketing services are the trendsetters of today’s virtual world and have the thorough study of how customers behave and respond to in the world of digitalization.

Different sets of software are being developed everyday just to ease man with some of his technical works such as in the field of business. These programs are specially designed to make high speed calculations and analysis of the data and come up with a soft copy of information output that can be used instantaneously after the software processes it. Statistics is one of the most complicated clerical works of anyone who is studying or working in the field of economics, politics and even social matters. Statistics is deemed to be of importance because it gives a type of descriptive conclusion or interpretation that can be very precise depending upon the quality of data that has been gathered and the competence that is given to organize, interpret and represent that data. But even with the level of competence that a person has with regards to his statistical skills, there is still a probability that a miscalculation might be made and alter the holistic outcome of the statistics.

However, because of the rapid advancements of technology and the evolution of the functions that can be performed by the humble computer software developers has come up with a certain software program that can make ease any statistician of all their statistical tasks. The development of a program that is able to perform the task of organizing and interpreting statistical data was q revolutionary breakthrough when it comes to statistical analysis help. Statistics programming is defined as the systematic calculation of all the numerical data that has been downloaded into the system wherein it is organized basing upon the categories. These categories are classified upon the nature of the data that has been downloaded. After the process of organizing the data, it will be then interpreted numerically. This function of statistical programming helps to lessen the burden of work and also to maximize the output of a statistician.

Statistical program is composed of sets of languages. There are a total of 17 categories in a statistical program and these are the following;
• Analytica, ADMB
• Gretl, GAUSS
• Mathematica
• OxMetrics
• Quantum (Programming Language)
• Programming Language, SPSS, Symbolic Data Analysis, Sysquake, SAS (software and language), Speakeasy(Computation), SHAZAM (Software)
• World Programming System
• XLispStat

Each of these categories of Statistics Programs has their own unique sets of functions. Each one of it is capable of performing specific functions about statistics. The MATRIX LAB is one of the statistics programs that are widely used today. It is a program that is provided by a certain company that is said to be fully capable of solving ad coming up with solutions with regards to any mathematical or numerical problems that are fed into it. The MATLAB assignment helps not only statistics but also other aspects that majorly require the use of mathematical equations and solving. Because of these software programs, statisticians are given more time to pay attention to other details of the data and leave the organization and the interpretation of it to the statistics software.